Soda Makeup

Soda Makeup

Soda Makeup is  a Russian makeup brand for 'Generation Z', boys and girls between 15 and 20 years old. Over the past year I've been responsible for the brand development together with Another Studio. We've developed their storytelling strategy, their social media strategy and grew their following on Instagram to over 60K within 8 months. During 2018 my role as a brand strategist and project manager meant that I was responsible for the content and social media management and production of all of Soda's 7 social media channels while getting them ready to sell outside of Russia.

Art direction + design: Marta Veludo

 
 
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