Sproet & Sprout
Sproet & Sprout is a Dutch clothing brands for kids and parents. Their playful designs are all designed by hand in house by the founder of Sproet & Sprout. They love to celebrate the little imperfections in life, which you can find in both their designs as in their campaign imagery. Plus, all of their products are made in an ethical and sustainable way.
For 2018 they needed brand values and a storytelling strategy to reposition themselves, since a lot has changed over the past years. In collaboration with Anne van Laarhoven we defined their brand values. Based on these values we’ve determined their storytelling strategy, which we translated into their social media communication.
For 2019, they needed a new logo design that reflects their brand values.