Bedzzzy

Team + Roles
Design + Art Direction: Beau Colin
PR + Communications: W.Green
Photography + Video: Noow
Web Development: Brandeniers

Bedzzzy is a start-up by Auping, that introduces the world’s first circulair mattress. Together with W.Green and Noow the brand identity, visuals and communication strategy was created. The concept behind the brand identity has everything to do with sleep and circularity ⁠— it is very much inspired by the cycle of the moon. A recognizable element that adds aesthetics and meaning to Bedzzy. Both the color blue and the logo subtly refer to Bedzzzy’s mother brand, Auping. Bedzzzy launched in 2019 and the branding is still in development.

This brand identity is inspired by the phases of the moon. With a moonlike color palette and gradient elements that remind you of slowly falling asleep.

 
Screenshot 2020-10-02 at 19.10.53.png
 
Screenshot+2020-02-18+at+22.05.05.png
 
bedzzzy2-copy-scaled (1).png
Previous

Wyseminds
Next

The Cool School